“Drive Traffic to Your Website” Part 3
Jan
19
This is the third and final part in our “Drive Traffic to Your Website” Series…
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Start a Blog to Promote a Michigan Business Website
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A website is where you conduct your business. But, where can customers and visitors go to learn more about you and get to see you with your hair down, so to speak? Start a blog as a companion to your main website and another way to build more traffic too.
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Blogging is basically online journaling. People start blogs everyday on a number of topics. You can talk about a number of topics and get responses from those who visit and read what you post.
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As a business tool, use your blog as a place where michigan customers (and potential ones) can go to get away from the more formal website where you sell your products or services. Allow them to find out more about your michigan business and more importantly, the person behind the business. A blog for your michigan business is a great way to get people talking about your business.
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Getting Started
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Getting started is not as hard as you think. Many blogging platforms offer free web hosting. Two popular blog hosting sites are Wordpress and Blogger. Customizing your blog to your needs is not a chore when you have ready-made templates to help you. Each site offers step-by-step instructions to help you get up and running in no time.
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Your blog will be a part of your website so the domain name can be also. Remember to keep it easy to access for anyone. If they know your website name, then they will be able to find your blog. You can also create a link to the blog right from your website’s pages and vice versa.
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What Will Your Blog Include?
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Ideally, you may want to use your blog to draw more traffic to your site. Existing customers can find a place to ask questions and communicate with other customers. For people who find you through your blog (versus your business website), they can find out from your customers just how great your products or services are.
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Offer interesting content. Your blog posts are shorter than full fledged articles, making it easier for readers to gain insight and information. Create posts that will engage the reader. If your business happens to be about gardening, offer content that gives tips for growing different types of flowers or how to winterize your garden as examples.
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You can even give them a teaser so to speak. Those interested in learning more can do so by visiting the link you include in the individual post that refers them to a page on your michigan website with more detail. Remember to keep the voice of your blog relaxed and inviting in order to keep past readers coming back and new ones interested in learning more.
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Your blog will be a less formal setting so you can use it to give your customers a place to do a variety of things. First, they can offer their opinions. With blog posts, there are always places for comments. Pose questions in your posts like “How can we improve our business?” or “What did you think of the new product line?” and invite visitors to provide their feedback in the comment section.
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Post contest links and discount coupon codes on your blog. To enter the contests or take advantage of the codes the readers will have to follow the link back to your website.
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As you gain a wider readership, you can add more features. How about a “Letter from the Owner” type section? You can post blurbs from reader comments and your take on what they have to say. Invite notable guest writers who have something to offer your readers to blog for you as well.
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Above all, interact with your readers. When they comment, answer back. This shows that you are not just there to promote your website or to sell them something. In fact, try your hardest not to sell them anything at all – at least at first. Instead, give them helpful information, interact with them and then post links to your main site as well as other sites. Let them find their way to your site based on your newfound relationship.
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Hopefully, the tips & tactics we have presented here for you will bring you an increase in traffic to your michigan website. You need to be driving traffic to your websites on a regular basis, as if no one knows about your website – no one will visit it! Just having it online is not good enough these days. Take an active approach & you will see results.
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Additional Traffic Tip: You can get more traffic to your website by using small banner ads. For instance, you could run your banner ad on this very website that you are reading right now (see the banner ads at the top of this page? – one of them could be yours!). AND, this is targeted traffic as well, since this is a Michigan website, and the readers and viewers of this site are most likely from Michigan, there’s a great chance that you could get LOTS of local customers coming into your store or contacting you for whatever it is you offer – and all you have to do to get these people spending with you – is run your banner ad on this website! We’ve made it very affordable and easy for you to do just that! Get more info NOW: michigan banner ad advertising
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Related posts:
- “Drive Traffic to Your Website” Part 2
- “Drive Traffic to Your Website” Series Intro
- “Drive Traffic to Your Website” Part 1
- How to Get Michigan Targeted Web Traffic For Free
- Bring In Some Cash By Doing Something That You Love
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